TrueLane Homes has been investing in single family rental homes and revitalizing communities since 2012. As a leading single family rental investment and management company focused on quality, affordability and customer service, we provide a resident experience to make our tenants feel at home.

TrueLane Homes has developed a comprehensive platform to efficiently acquire, renovate, lease and operate properties to exacting standards. Our institutional management team have been pioneers in the single family rental home industry, and have broad and deep experiences across real estate and finance industries.

The Team

Alan True

Founder & CEO

Alan is the Founder and CEO of TrueLane Homes and is responsible for the firm’s overall strategy, finances, operations, and culture, with a focus on growing assets under management and scaling processes.

Alan graduated from the University of Colorado. He worked on the Mercantile Exchange in Chicago and with Drexel Burnham Lambert in London, and decided that China was the area of the world that would offer the most opportunity during his lifetime. Alan traveled to Hong Kong and Taiwan distributing his resume along the way. After working in Chinese trading companies and developing new products, he established a quality control inspection company to help buyers ensure that they were getting the quality they expected before shipments left factories in Taiwan. Alan formed True Innovations to manufacture innovative and affordable home and office furniture.

In the early 1990’s, True Innovations moved production to southern mainland China and established a leadership position designing, manufacturing and selling office and home seating to big box retailers in the United States, Canada and Mexico. Over a period of more than 10 years, True Innovations was the leader in merchandising those products. In 2011, True Innovations was acquired by Li & Fung, a publicly traded company in Hong Kong.

As active philanthropists, Alan and his wife Twila founded True Children’s Home (“TCH”) in China in 2006. The charity’s mission is to save the lives of orphaned children, fund corrective surgery, provide post-surgical care, place children with foster families, and facilitate adoption. TCH merged with Love Without Boundaries in 2011.

In addition, they founded the nonprofit True Sioux Hope Foundation, which is inspiring unprecedented, permanent, positive change for the Sioux Tribe in South Dakota by providing much-needed funding for education and infrastructure. True Sioux Hope Foundation is a fundraising vehicle to provide grants and funding to highly vetted organizations that are already in place and well equipped to deliver the life-saving resources needed for the Sioux nation to survive and thrive.

Alan is fluent in Mandarin Chinese. He and Twila live in Newport Beach with their four children.

Taylor Carvajal

Chief Operating Officer

Taylor Carvajal is the Chief Operating Officer at TrueLane Homes. Taylor has management responsibility over the real estate platform and is the senior executive responsible for managing the day-to-day operations of the business. Taylor also serves as a key financial advisor to True Family Enterprises and the food products and HPP businesses.

Prior to TrueLane Homes, Taylor was Chief Financial Officer of Amherst Holdings’ Single-Family Rental business. Prior to Amherst Holdings, Taylor held senior finance positions at The Blackstone Group, Ares Management, Goldman Sachs and PricewaterhouseCoopers, where he was a Director in the firm’s Global Capital Markets Group.

Taylor received a B.S. cum laude from the University of Southern California and an M.S. from the University of Virginia. He served for 10 years as an officer in the United States Navy and Navy Reserve and is the recipient of the Bronze Star for outstanding duty performance during combat operations in Iraq. In 2010 he was selected as the Navy Reserve Junior Military Intelligence Officer of the Year, and is the recipient of the Navy and Marine Corps Commendation and Iraq Campaign Medals. Taylor is involved in numerous charities including the Wounded Warrior Project and the March of Dimes.

Eric J. Kim

Chief Development Officer

Eric is the Chief Development Officer of TrueLane Homes and is responsible for the firm’s capital and financial development, strategy and marketing efforts in driving overall business growth and scale. Eric has 16 years of experience in capital markets, investment management and investment banking.

Prior to joining TrueLane Homes, Eric was a Director in the investment banking group at Zelman & Associates, where he originated and executed capital markets, mergers & acquisitions and recapitalization transactions in the Real Estate and Housing industries and was the lead banker for single-family and multi-family residential sectors. Prior to joining Zelman & Associates, Eric held investment banking roles at Lehman Brothers, UBS Investment Bank and KBW. Over the course of his investment banking career, Eric has worked on a wide range of transactions with an aggregate transaction value of over $15 billion dollars. Prior to a career in investment banking, Eric spent four years in investment fund management with Merrill Lynch Investment Managers and BlackRock’s joint venture.

Eric earned a B.A. in Social Sciences at the University of California, Irvine and an M.B.A. with distinction from the Johnson School at Cornell University. Eric is involved in numerous charities and previously served on the Young Leadership Council at the Boys & Girls Harbor of Harlem, as has been involved with Restore NYC and Big Brothers Big Sisters of Orange County.

Sonny Kim

Vice President Finance & Corp Controller

Sonny leads the accounting team and is responsible for the company’s accounting, treasury, debt compliance, financial reporting & analysis and tax matters. Sonny brings 14 years of professional accounting experience in various real estate sectors including management of senior living, commercial, retail, and industrial properties, fund accounting, and homebuilding. Sonny has demonstrated an adeptness at building, motivating and managing the accounting team while creating interdepartmental synergy and efficiency.

Prior to joining TrueLane Homes, Sonny served as Controller for MBK Senior Living, LLC managing 22 senior living communities and leading a team of 13 accountants through all accounting related activities including financial reporting, budgeting/forecasting, accounting month end, and acquisitions/dispositions. Prior to MBK, Sonny served in Controllership roles for Shopoff Realty Investments managing 7 commercial and development Funds, Colony Capital, LLC and the New Home Company during their IPO.

Sonny earned a Bachelor of Arts in Business Economics from the University of California Los Angeles and is also a California Certified Public Accountant.

Rob Onorato

Vice President of Construction

Rob is responsible for the overall construction and development strategy of TrueLane Homes. In addition, he leads the optimization of the company’s construction, repair and maintenance, and turnover processes. Rob brings over 30 years of real estate acquisition, development and property management experience.

Prior to joining TrueLane Homes, Rob was a Regional Services Director at Progress Residential, responsible for the strategic planning and implementation of new initiatives in the initial rehab, turn process and general maintenance of single-family homes. Rob has also held numerous management positions with Haven Homes, prior to its merger with Progress Residential, and The American Home Company.

Rob earned a B.S. in Business Management from Presbyterian College in South Carolina.

Eugene Lim

Assistant Vice President, Acquisitions

Eugene is responsible for the execution of acquisitions strategy, with an emphasis on managing day-to-day operations and managing relationships with brokers and agents that source portfolio properties. Eugene has 11 years of real estate experience in acquisitions, analytics, asset management, and finance.

Prior to joining TrueLane Homes, Eugene was a Senior Analyst at Colony AMC OPCO, LLC, the asset management division of Colony Capital, LLC, where he was primarily responsible for the analysis of several real estate portfolios with an aggregate unpaid principal balance in excess of $3 billion. In this capacity, Eugene also supported multiple divisions of Colony Capital, LLC, including Colony American Homes, Inc., with acquisitions as well as private and public financing efforts, including securitizations, a credit facility, and an initial public offering. While earning his M.B.A., Eugene assisted Colony AMC OPCO, LLC acquisitions teams with the underwriting of numerous commercial real estate portfolios, valued at an aggregate unpaid principal balance in excess of $10 billion. Prior to pursuing his M.B.A., Eugene managed over 40 employees at Diamond Financial Group, Inc., a full service residential real estate brokerage firm in Southern California.

Eugene earned a B.A. in Economics from U.C. Riverside and an M.B.A. from Pepperdine University with an emphasis in finance.

Patrick Schmidt

Assistant Vice President, Technology

Patrick brings to TrueLane Homes nearly twenty years of experience in business process improvement, enterprise applications, integration and technical management.

Patrick takes a holistic approach to solution architecture believing that technology alone is rarely the panacea.  Instead it is the continual improvement of an integrated system of capable people, well-defined, scalable business processes and technology that drives operational efficiency. Patrick is responsible for TrueLane Homes information systems and technology strategy.

Before joining TrueLane Homes, Patrick implemented Yardi for real estate investment startup HomeUnion. As Director of Strategic Initiatives, he led the software engineering and PMO teams at Verengo Solar and was Director of Business Systems Integration at Investor’s Business Daily &

Patrick earned a B.A. in Political Science from The University of California, Irvine and an M.B.A with an emphasis in Information Technology & Decision Sciences from Loyola Marymount University Los Angeles. He holds ITIL, CSM, PSM, and PMP certifications.

Our Markets


Dallas Fort-Worth



Kansas City

Little Rock




San Antonio

St. Louis


True Sioux Hope FoundationThe True Sioux Hope Foundation is a nonprofit organization founded by American Indian, Twila True. Having spent her formative years on Reservations, Mrs. True knows first-hand the courage that it takes to become a strong, independent, modern American Indian.True Sioux Hope is born from the belief that with a little help, the strength and spirit of the great Sioux nation can thrive once again with pride and confidence. By honoring and releasing the pain of the past, we can go on to create new opportunities for a brighter future.True Sioux Hope plans to inspire unprecedented, permanent, positive change for the Sioux Tribe in South Dakota by providing much-needed funding for education and infrastructure. True Sioux Hope Foundation is a fundraising vehicle to provide grants and funding to highly vetted organizations already in place and well equipped to deliver the life-saving resources needed for the Sioux nation to not only survive, but

Love Without Boundaries – True Children’s Healing HomeEstablished in 2010, the True Children’s Healing Home provides humanitarian aid to orphans in China. The Home is devoted to healing children with cleft lip and palate, plus a variety of other special needs, such as heart defects, prematurity, digestive disorders and failure to thrive.Specially trained nannies nurture the children and provide them with the opportunity to grow, gain strength, receive surgeries, and recover in a safe, loving environment. Working together with social welfare institutions, the True Children’s Healing Home offers children the best possible opportunity for health and healing.Love Without Boundaries provides the most loving and compassionate care possible to orphaned and impoverished children. Their comprehensive programs in China, provides medical care, foster care, education, and nutrition. Love Without Boundaries gives children a second chance at life and reminds them that they truly matter to this world.